Privacy policy

1. Introduction

Welcome to Fuelees' Privacy Policy. Fuelees respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how Fuelees uses your personal data when you visit our website or interact with us, including when you subscribe to our newsletter, use our products and services, or participate in a contest.

It also explains your privacy rights and how the law protects you.

It is important that you review this Privacy Policy, as well as other privacy notices we may provide from time to time, to fully understand why and how we use your personal data.

This website is not intended for children, and we do not intentionally collect data about children.

If you have any questions, please refer to the section 'How to contact Fuelees regarding privacy.

2. Who are we ?

The mission of Fuelees is to manufacture nutritionally functional, practical, and affordable dietary supplements with minimal environmental impact. You can find more information about us here.

Fuelees is the data controller responsible for this website. The company is responsible for the personal data we collect from you. Being the data controller means that we are in charge of deciding why and how we use personal data in our operations.

Fuelees Nutrition SAS (« Fuelees »), a simplified joint-stock company, registered with the Frejus Trade and Companies Register under number 931 100 705, with its registered office located at 2 Avenue du Préconil, 83120 Sainte-Maxime, France, is committed to protecting the personal data of Site Users and ensuring its protection in accordance with applicable regulations, including Regulation (EU) No. 2016/679 of April 27, 2016, known as the "General Data Protection Regulation" or "GDPR," and Law No. 78-17 of January 6, 1978, amended, known as the "Data Protection Act."

If you have any questions about this Privacy Policy, including requests to exercise your rights, please refer to the section 'How to contact Fuelees regarding privacy' below.

3. How do we collect data ?

We may collect or receive data in various ways. Below are more details on the main ways we collect data. You can provide us with data when you interact with us. You can share data by filling out forms or corresponding with us by mail, phone, email, or through instant messaging or social media. This includes the data you provide when you:

subscribe to our newsletter;
request or ask to receive information;
create an account on our website;
order our products;
request to receive direct marketing communications;
use the 'referral program';
participate in our forum;
connect with us on social media;
participate in a contest, promotion, or survey;
contact customer service; or
post comments or reviews about our products and services.

We may automatically receive certain data when you interact with us, including through the Fuelees website. We may automatically collect data about your equipment, movements, and browsing habits. We may also collect data when you click on one of our advertisements (including those displayed on third-party websites or via social media). We may obtain certain data through third parties. We may receive data about you from various third parties, including:

from service providers that enable the execution of our e-commerce operations, including e-commerce platforms as well as payment and fraud prevention services;
from analytics service providers, advertising networks, and research information providers;
from our partners for data processing;
from your friends who referred you through the 'referral program';
from public sources; and
from public sources; and from any third party who is legally authorized or whom you have authorized to share your personal data with us, through social media or review sites.

4. Type of Personal data we collect

The section 'How we collect data' above describes the various ways we receive or obtain data. Some of this data may be personal data, and we explain below the types of personal data we may collect about you. Of course, the types of personal data we collect about you depend on your interaction with us.

Personal data, or personal information, refers to information about a person that can identify them. It does not include data where the identity has been removed (anonymous data). We collect various personal information about our customers and visitors to the Fuelees website.

Personal data belongs to the following categories:

Identity Data includes titles, gender, first name, maiden name, last name, date of birth, username, or any other similar identifier, as well as your login ID/password. If you interact with us on social media, this data may include your social media identifier.
Contact Data includes billing address, shipping address, email address, and phone numbers.
Financial Data includes payment card information and banking details.
Transaction Data includes details of payments made to and by you, as well as other details about the products and services you have purchased from us or other Fuelees retailers.
Profile Data includes your username and password, purchases and orders you have made, your interests, feedback, or responses to surveys, as well as any profile data we have added (e.g., using analytics or profiling techniques).
Technical Data includes IP address, login data, browser type and version, time zone and location, types and versions of browser plugins, operating system and platform, and other technologies used to access this website.
Usage Data includes information about your use of our website, products, and services, as well as any content you post on our forum.
Tracking Data includes information collected by us or third parties about you using cookies or other tracking technologies, such as web beacons, invisible pixels, or mobile identifiers.
Marketing and Communication Data includes your preferences for receiving direct marketing communications from us, as well as your communication preferences.

We also collect, use, and share Aggregated Data, such as statistical or demographic data. Aggregated Data may be derived from your personal data but is not considered personal data by law since this data does not directly or indirectly reveal, your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of the website. However, if we combine or connect aggregated data with your personal data and this allows us to identify you, directly or indirectly, we will treat the combined data as personal data and use it in accordance with this Privacy Policy.

Please keep in mind that if you choose not to provide us with personal data or refuse certain contact permissions, we may not be able to provide you with the products and services you have requested.

5. Explanation of the legal bases for the use of personal data

We will only use your personal data in accordance with the law. Generally, we will use your personal data in the following cases:

When we need to fulfill the terms of the contract between us or are about to enter into such a contract. For example, when you purchase our products, it is a contract between you and us that allows us to provide you with products.
When it is necessary for our legitimate interests (or those of third parties) and your interests and fundamental rights do not override these interests. For example, fraud detection during the order completion process or ensuring the security of our website.
When we need to comply with a legal or regulatory obligation. For example, in relation to keeping our sales data for tax compliance purposes.

We generally do not use consent as a legal basis to process your personal data, except when required by law, for example, when sending certain direct marketing communications. When our legal basis is consent, you have the right to withdraw your consent at any time.

See the section 'How and why we use your personal data' below for more information.

6. How and why do we use your personal data?

The table below contains detailed information about how we use your personal data, the type of personal data concerned, and the reasons for this processing. In the reasons we cite, we identify the relevant category from the 'Explanation of the legal bases for the use of personal data' section above, and when the processing is based on our legitimate interests, we explain what those legitimate interests are.

We may process your personal data based on several legal bases, depending on how we use it.

How we use your personal data	What types of personal data do we use for this	Why we can do this
To register you as a new customer	Identity, contact	Execution of the contract between us
To manage a potential sale with you, including informing you about items left in your cart without completing the purchase	Identity, contact, financial, transaction, marketing and communication	Necessary for our legitimate interests (including processing customer purchases)
To process and deliver your order, including handling payments and collecting or recovering amounts owed to us	Identity, contact, financial, transaction, marketing and communication	Execution of the contract between us
To manage our relationship with you, including informing you of changes to our terms or privacy policy	Identity, contact, profile, marketing and communication	Necessary for our legitimate interests (to study how our customers use our products/services)
To ask you to leave a review or respond to a survey	Identity, contact, profile, marketing and communication	Necessary for our legitimate interests (to study how our customers use our products/services)
To allow you to participate in contests	Identity, contact, profile, usage, marketing and communication	Necessary for our legitimate interests (to study how our customers use our products/services, in order to develop them and grow our business)
To send you direct marketing communications	Identity, contact, profile, usage, marketing and communication, technical, tracking	Necessary for our legitimate interests (to promote our business and products/services)
To manage and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, report generation, and data hosting)	Identity, contact, technical, tracking	Necessary for our legitimate interests (to run our business, provide administrative and IT services, ensure network security, prevent fraud)
To provide website content relevant to you and measure or understand the effectiveness of the content we broadcast on our site	Identity, contact, profile, usage, marketing and communication, technical, tracking	Necessary for our legitimate interests (to study how customers use our products/services, in order to develop and expand them)
To communicate relevant ads to you, and measure or understand the effectiveness of these ads	Identity, contact, profile, usage, marketing and communication, technical, tracking	Necessary for our legitimate interests (to promote our business and products/services, to develop them, expand our business, and fuel our marketing strategy)
To use data analysis to improve our website, products/services, marketing, customer relations, and customer experience	Technical, usage, transaction, profile	Necessary for our legitimate interests (to define the types of customers for our products/services, to keep our website updated and relevant, to develop our business and improve our products and marketing strategy)
To make suggestions and recommendations about products and/or services that might interest you	Identity, contact, technical, usage, profile, transaction	Necessary for our legitimate interests (to develop our products/services and expand our business)
To prevent and detect any unlawful action	Identity, contact, financial, transaction, technical, tracking	Necessary for our legitimate interests (to protect our company and customers through fraud monitoring and monitoring suspicious transactions)
In the management of our business and the maintenance of accurate data	All relevant categories of data	Necessary for us to comply with legal obligations. Necessary for our legitimate interests (in managing our business and maintaining accurate data)
To resolve any dispute or claim that we or you may be involved in	All relevant categories of data, depending on the nature of the claim or allegation	Necessary for our legitimate interests (to submit or defend a claim, whether through legal action, administrative procedure, or an amicable settlement, for the protection or exercise of our rights, your rights, or the rights of third parties)

7. Advertising, marketing, and your communication preferences

You may see different types of Fuelees advertising, and these may not use your personal data – we may buy advertising space in the real world as well as on websites and social media platforms. If you see Fuelees ads on websites or social media, they may not be specifically targeted at you, but we are simply taking advantage of available ad space. We may also use a search engine or similar platforms, which may not be directed at you but can be controlled through the privacy settings of the search engine or social media platforms.

We may use your identity, contact, technical, tracking, usage, and profile data to get an idea of what you might want, need, or be interested in. We do this to decide on the type of products, services, or offers that may interest you and inform you about them. We may carry out direct marketing operations by email, phone, SMS, and postal mail.

On our website, we clearly display your preferences for direct marketing. You can choose to receive our newsletter, or during account creation. We may also send our customers relevant direct marketing offers regarding our products and services, unless they have explicitly opted out of receiving these offers during the purchase process. We may also send you a reminder regarding a purchase if you have left items in your cart without completing the payment.

You have the right to refuse to receive direct marketing offers at any time. The simplest way to notify us of your refusal is by using the unsubscribe link at the bottom of the communication or by simply writing to us at: support@fuelees.fr.

We will ask for your consent before sharing your personal data with an external company for direct marketing purposes. We also work with partners to test and promote the reach of our ads, and we use analytics or retargeting for this purpose. We use Tracking Data to display relevant online ads, including on websites and social media.

Tracking Data, obtained primarily through cookies, helps us provide a website and social media ads that we believe will interest you and potential new Fuelees customers. Cookies used for this purpose are often placed on our website by specialized organizations – which is why, after visiting the Fuelees website, you might see content from our site again. This technique is called 'retargeting’.

Cookies can also tell us if you have viewed a specific ad, and for how long. This information is useful because it allows us to monitor the effectiveness of our ads and how many times users see our ads. Cookies also help us determine if you have opened an advertising email, because we do not want to send you messages that you will not read.

If you want more information about data tracking, including cookies, refer to the 'Cookies' section below. Almost all advertising cookies are part of third-party online advertising networks. If you want to learn how to control the type of ads you see online, check out the opt-out programs provided by the European Interactive Digital Advertising Alliance and the Digital Advertising Alliance (USA). We do not control cookies from advertising networks.

8. Cookies

A cookie is a small file consisting of letters and numbers that we store through our browser. Our website uses cookies to recognize you among other users of the site. This allows us to offer you a good browsing experience on our site, and also to improve it.

We use the following categories of cookies:

Strictly necessary cookies. These are cookies that allow the website to function properly. They include, for example, cookies that allow you to log in, use a shopping cart, or make secure payments.
Analytical/Performance cookies. These allow us to identify visitors and count them. They also inform us about how visitors navigate our site. This helps us improve the functioning of our website, for example, by ensuring that users can easily find what they are looking for.
Functionality cookies. These cookies allow us to recognize you when you return to our site. They allow us to personalize content for you, greet you by your name, and save your preferences (e.g., your language or region). They also tell us if you left an item in your cart without completing the payment.
Targeting cookies. These cookies record your visit to our website, the pages you have viewed, and the links you have followed. We will use this information to make our website more relevant based on your interests and for advertising and retargeting purposes. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and external service providers such as web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or retargeting cookies. You can disable cookies set by specific entities by following the instructions provided below, listed in these links:

Adobe: https://www.adobe.com/privacy/opt-out.html
Google: https://adssettings.google.com/authenticated
Facebook: https://www.facebook.com/about/ads
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Microsoft: https://account.microsoft.com/privacy/ad-settings/signedout
Twitter: https://twitter.com/settings/account/personalization
Yahoo: https://policies.yahoo.com/xa/en/yahoo/privacy/topics/opt-outfaq/

You can block cookies by activating the settings in your browser that allow you to refuse the installation of all cookies or some of them. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or part of our website. For more information on how to block cookies, please refer to the 'Help' section of your browser or 1All About Cookies.

Please also keep in mind that if you delete your cookies, two things may happen:

We will no longer be informed of your decisions regarding online behavioral advertising, and our ads may be presented to you on other websites.
We will no longer be able to automatically recognize the online preferences you have specified.

You can manage your cookie preferences using the button located at the bottom of this page.

9. Disclosure of your personal data

We may share your personal data with other Fuelees group companies.

We may be required to share personal data with the following categories of third parties for the purposes set out in this Privacy Policy:

Service providers who process personal data on our behalf, including technology service providers, logistics service providers, postal and transportation service providers, data partners, auditors, and professional advisors such as bankers, lawyers, accountants, and insurers.
Government departments and agencies, regulatory bodies, and law enforcement authorities when required by law to share personal data.

We ask all third parties to respect the security of your personal data and to process it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only authorize them to process your data for the specified purposes and in accordance with our instructions.

We also share data with third parties for advertising, retargeting, and analysis purposes. Please refer to the 'Cookies' section above, including the list of cookies, for more information on how cookies are used in relation to third parties.

We may also share your data with third parties to whom we may decide to sell, transfer, or merge parts of our business or assets. We may also acquire other companies or merge with them. In the event of a change in our business, new owners may use your personal data in accordance with the terms outlined in this Privacy Policy.

10. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed by unauthorized third parties. Furthermore, we limit access to your personal data to employees, agents, subcontractors, or other third parties who need it for their work with us. They will only process your personal data in accordance with our instructions and are also bound by a confidentiality obligation.

We have established procedures to address any suspected personal data breaches, and we will notify you and any relevant regulators of a breach as soon as we are legally required to do so.

11. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we take into account the volume, nature, and sensitivity of the data, the potential risks of unauthorized use or disclosure of your personal data, the purposes for which we process your data, and whether we can fulfill those purposes through other means, as well as applicable legal requirements.

The law requires us to keep basic information about our customers (including contact, identity, financial, and transaction data) for six years following the purchase of products or services. We also retain this basic information about our customers for a maximum of seven years following your most recent purchase with us, or to allow us to efficiently handle any after-sales service request. We keep the information you have entered on your customer profile to keep you informed about our latest products, services, and events. We will keep this information until you tell us that you no longer want us to retain it or for a reasonable time after your most recent active interaction with us (e.g., if you opened or clicked on an email we sent you).

12. How to contact Fuelees regarding privacy ?

If you have any questions regarding this Privacy Policy or if you wish to exercise any of your rights, please write to us at support@fuelees.fr. The user will be asked for an identity document to verify their identity.

You have the right to exercise your rights at any time with your local data protection authority. However, we would appreciate the opportunity to address your concerns before you contact your local authority.

13. Third-party Links

This website may include links to external sites, plugins, and applications. By clicking on these links or activating these connections, you may allow third parties to collect or share data about you. We do not control these third-party sites, and we are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of each website you visit.

14. If you do not provide your personal data

If we need to collect personal data in accordance with the law, or under a contract we have with you, and you do not provide the requested information, we may not be able to fulfill the terms of the contract that binds us or is likely to bind us (for example, to provide you with goods or services). In this case, we may need to cancel the provision of a product or service. However, if this happens, we will notify you.

15. Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably believe that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for other reasons, we will notify you and explain which legal basis allows us to do so. Please note that we may process your personal data without your knowledge or consent, as described above, as long as the law allows or requires it.

16. Your Rights

In certain circumstances, data protection regulations grant you rights regarding your personal data.

Request access to your personal data

This allows you to receive a copy of the personal data we hold about you and check that we are processing it lawfully.

Request correction of your personal data

This allows you to have any incomplete or inaccurate data we hold about you corrected, but we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data

This allows you to ask us to erase or delete personal data when there is no good reason for us to continue processing it. You also have the right to ask us to erase or delete your personal data if you have exercised your right to object to processing (see below), if we have processed your information unlawfully, or if we are required to erase your personal data to comply with local regulations. Please note, however, that we may not be able to fulfill your erasure request due to specific legal reasons, which we will notify you of when applicable.

Object to the processing of your personal data

This right allows you to object to the processing of your personal data when we rely on a legitimate interest (or that of a third party) and a particular situation leads you to object to such processing, especially if you believe this processing will impact your fundamental rights and freedoms. You also have the right to object to the processing of your personal data for direct marketing purposes. In certain cases, we can demonstrate that we have compelling legitimate grounds for processing your information, overriding your rights and freedoms.

Request restriction of processing your personal data

This allows you to ask us to suspend the processing of your personal data in the following situations: (a) if you want us to verify the accuracy of the data; (b) when our use of the data is unlawful but you do not want us to erase it; (c) when you need us to keep the data even if we no longer need it, in order to establish, exercise, or defend your rights; or (d) when you have objected to us using your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data

We will provide you, or a third party you choose, with your personal data in a structured, commonly used, and machine-readable format. Please note that this right only applies to automated information that you have initially authorized us to use or that we have used to fulfill the terms of our contract with you.

Right to withdraw consent

You can withdraw your consent at any time, as long as we rely on that consent to process your personal data. However, this will not affect the lawfulness of any processing conducted before you withdrew your consent. If you withdraw your consent, we may not be able to provide certain products and services. We will inform you if that is the case at the time you withdraw your consent.

If you wish to exercise any of the rights mentioned above, please refer to the section 'How to contact Fuelees regarding privacy' above.

You will not incur any fees to access your personal data (or to exercise any of your other rights). However, we may charge reasonable fees if your request is clearly unfounded, repetitive, or excessive. We may also refuse your request in such cases.

We may ask you for specific information to help us confirm your identity and ensure your rights to access your personal data (or to exercise any of your rights). This security measure is to ensure that your personal data is not disclosed to individuals who are not authorized to receive it. We may also contact you to request further information about your request in order to respond as quickly as possible.

We aim to respond to all legitimate requests within two (2) months. If your request is particularly complex or if you have several requests, it may take longer. In such cases, we will inform you and keep you updated.

17. Evolution of the Privacy Policy

This Privacy Policy may be modified, supplemented, or updated at any time, particularly to account for any legal, regulatory, jurisprudential, and/or technical developments, in order to ensure the best possible protection of the user's personal data.

Users are encouraged to regularly consult the Privacy Policy to stay informed of the processes carried out. If the user does not agree with the terms of the new version of the Privacy Policy, they are free to request the closure of their account and the deletion of their personal data by writing to the following address: support@fuelees.fr.

18. Finally, a small request from Fuelees

It is important that the personal data we hold about you is accurate and up to date. Please inform us of any changes to your personal data as part of your relationship with us. Thank you!

Last updated: September 2, 2024